Monday 5 December 2022

What Should You Need to Know about Software Translation in Silicon Valley?

IT companies work around the globe and this is why they require translation services. Translation of the software doesn’t have to be complicated. Translation of the software is a bit similar to the translation of the documents. However, having a robust process for software translation is vital.

Software translation to help IT companies thrive globally

Globalization has now opened local markets for all companies. They can operate in several countries with multinational teams as well as work environments. We all know that English is the business language around the globe. However, many local software users who will operate the product may not know English. This is why companies should hire professionals for software translation in silicon valley.

IT companies that utilize automation to streamline workflow can’t afford errors because of misunderstandings. That’s why they require high-quality translation services. If the software doesn’t available in the local language, it won’t be suitable for the local market. As a result, you may lose business opportunities.

Contrastingly, when your software is available in several languages, you can sell your products anywhere in the world. Translation allows companies to achieve constant growth by removing all borders.

Software localization vs. software translation

Software translation cannot be enough to impress potential clients. You need tools that can easily be integrated into local culture for better efficiency. Simply put, software must meet local requirements while ensuring a global feel. Here the role of software localization starts.

Software localization is much more than having translators translate your content with their knowledge of the local language. Software localization is the process of adapting your product to a local market by keeping the local culture and constraints in mind.

IT is a specialized industry that makes it difficult for people to understand several concepts. Word-for-word translation can make things much more complicated for employees who do not have technical knowledge. And remember that most of the users do not have the technical knowledge. 

By localizing your software, you can increase its efficiency as well as usability among the locals. It allows your customers to differentiate your brand from competitors.

Software translation and localization are worthwhile

ROI of software localization can be tough to calculate as revenue also depends on sales, marketing, as well as infrastructure. However, according to a study, 20 IT companies that have invested in localization have seen an increase in ROI of more than 1,000 percent. So software localization and the translation should be a part of every IT company’s global strategy. You should keep in mind that when you comply with local laws, implement a localized marketing strategy, and invest in active local customer support, you get consistent sales as well as revenue.

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